Blue Ocean Strategy

In Today's World, markets are saturated heavier than a wok with 20 sticks of butter. You try to sell in one areas, but it has been touch by 30 other grimy clamy hands already. Now you have to compete with those hungry wolves as well. What is the solution to this dilemma?
One option you can implement into your sales campaign is the Blue Ocean Strategy. 
​The Blue Ocean Strategy is a business framework focused on creating uncontested market spaces, or "blue oceans," where competition is irrelevant because the strategy generates new demand. It contrasts with "red oceans," where businesses fiercely compete in existing markets, often leading to diminished profitability.
Core Principles of Blue Ocean Strategy:

1. Value Innovation:
   • The simultaneous pursuit of differentiation (offering unique value) and cost efficiency.
   • Focus on creating new value for customers rather than beating competitors.
2. Reconstructing Market Boundaries:
   • Redefine industries by identifying unaddressed customer needs or creating entirely new markets.
3. Four Actions Framework:
   • Eliminate factors the industry takes for granted but are unnecessary.
   • Reduce aspects below industry standards to cut costs.
   • Raise factors that customers value more than competitors.
   • Create new factors that the industry has never offered.
4. Focus on Non-Customers:
   • Target individuals who aren't currently buying from the industry, rather than focusing solely on existing customers.

The key factor in the Blue Ocean Strategy is new and untouched. Reach to those who have not been touched by other business's and become their first impression. 


If you need assistance in implementing this strategy into your business's unique needs and structure. Feel free to reach out to us via email or phone and we can discuss further on how you can implement The Blue Ocean Strategy



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