The Power of Nostalgia

In Today's World, one cannot escape the over bearing and Super Powerful weight of Nostalgia everywhere one turns. Whether it's movies, merch, food, clothes or computer software. nostalgia seems to be an omnipresent force in 2025. What started out as a small movement in 2020, the demand for nostalgic products is no coincidence. With the wild events that took place in the year 2020, people were more then ready to pack their bags and travel back in time when the world seemed safer and more comforting.

Whether or not it is that way or not I will not touch on in this article, that is something that is more for a philosophy article than a Business & Economics one. What I will discuss is what this means for you enterprise/business, how to execute this properly so that is both effective and in good taste(not a cheap money grab but a genuine love for nostalgic content and products), and how the age of Nostalgia might be on its way out the door in the near future.  

First, what does this mean for you as a business. Well, it demands on two main things. Are you a newer business or have you been around for more than one decade? If you are new there isn't much you have to do really, there isn't much to be nostalgic about your enterprise so your identity can be what it is; however, I do have a few suggestions. First, set up your design and aesthetic of your business to align with older styles and aesthetics. This is be a large quantity of choices, so it is easier to tell what not to do. Do not use flat design/alegra art corporate Memphis design. I promise you, most consultants will love you for doing this but I promise you the general populace will hate you and look upon you with disgust whether they are vocal about it or not. Do not do this, it was and always will be ugly, soulless and borderline evil. Second, do not use millennial-coded language. This is both cringe and appeals to no one, not even millennials like it, only yes-men consultants will tell you it is a good idea to say stuff like "In my [insert corporate jargon] era", "adulting", "doggo & pupper", etc. 

more coming soon......